In 2018, CITIZEN is celebrating its 100th anniversary, and throughout our existence we have continually sought to define the meaning of 'time.' Whether it's an accumulation of seconds, minutes and hours, all accounted for on our wristwatches-or perhaps the very stream of our lives, 'time,' it can be interpreted simply as a series of momentary events that occur. The Time Theatre also showcases the latest watches by Citizen Watch Group brands for those who share a common passion for distinguished design and craftsmanship in watchmaking. This year at Baselworld 2018, Citizen Watch Group is pleased to introduce the new Time Theatre, created under this year's corporate theme, 'We Celebrate Time.' The Time Theatre is open to the public and is a place where we hope people can gather and honor the special moments in their lives, from the past to present, as well as gaze into the future and the many amazing experiences that have yet to be realized.

By celebrating time, which includes understanding and acknowledging the time each brand has invested to reach this moment, we believe together as a group, we are better equipped to pioneer the next great advancements in the world of watches. The Citizen Watch Group encompasses six unique brands: CITIZEN, Bulova, Arnold & Son, Frederique Constant, Alpina and CAMPANOLA-each proclaiming its individual achievements in innovative style and technology, which they have cultivated throughout their respective histories.

Alpina watch company history